Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
نویسندگان
چکیده
منابع مشابه
Brand Positioning of the Sport Sciences Research Institution of Iran using Perceptual Mapping Technique
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2012
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-012-9163-8